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Frequently Asked Questions

We love talking about Triumph bikes, clothing and accessories. And Triumph riders are never short of questions about their favorite brand.

So, we thought we'd pick the most often asked and list them here:

When was Triumph formed?

Triumph was formed as a bicycle manufacturing company by Siegfried Bettmann in Coventry in 1887. The first motorcycle was built in 1902. The rest is history.

Who owns Triumph today?

Triumph Motorcycles Limited, the company, is a 100% privately owned company. Our parent company is called Bloor Holdings Limited, which is owned by John Bloor. The spirit of Triumph, however, belongs to you, the rider.

Where are Triumph’s factories based?

Triumph has six-world class factories around the world, all 100% owned by our company. Two of these factories are based in Hinckley in the UK, just a stone’s throw from the Mallory Park race track – guess what we do there from time to time. Three are in Chonburi, Thailand and Brazil.

Can I visit the Triumph factory?

Not yet. We are not currently offering tours of our Hinckley Factory.

How long does it take to develop a new Triumph motorcycle?

It can vary from model to model, but typically the design and development of a new Triumph takes around 3 – 5 years from concept to delivery.

Does Triumph export its products?

We have around 750 dealers in 35 countries. Around 80% of our product is sold outside of the UK. The world loves a Triumph.

Are there any new models to look forward to?

As much as we’d love to tell you everything we have planned, we can’t disclose details of exact models. But stay tuned because we have big plans to expand our range in the coming years and these are exciting times for riders.

I'm interested in a career at Triumph. Where can I find out more?

As positions within Triumph North America become available we will post them on the Career page of this website.

Does Triumph run any events in which I can participate?

You’ll find us at most major exhibitions and our dealers are involved with many local events throughout the year. Check out the Events page on this site for more details or talk to your dealer.