Experience the Freedom You Protect

Triumph salutes all of our active duty and retired military personnel. And to thank you for performing such a great service to your country, we want to help you get a high performance Triumph motorcycle. Just come in to your Triumph dealer with proof of your military service, and receive an incredible offer on one of these bikes through our Thank A Hero program.

$500 OFF
Thunderbird, Thunderbird SE, Thunderbird 1700, Thunderbird Storm, Rocket III Roadster, Rocket III Touring, and older model Rockets

$350 OFF
Street Triple, Street Triple R, Speed Triple, Speed Triple R, Daytona 675, Daytona 675R, and Supersport Anniversary and Special Edition models, Tiger 800, 800 XC, 1050, Tiger 1050SE, Tiger Explorer, Sprint GT, Trophy SE

$250 OFF
America, Speedmaster, Bonneville, Bonneville SE, Bonneville T100, Bonneville T100 Black, Scrambler, Thruxton, Classics family Anniversary and Special Edition models

Any active or retired member of the Army, Navy, Air Force, Marines or Coast Guard is eligible.

Disclaimer

This program can be combined with other retail offers at the time of purchase. Purchasers are eligible for one (1) Thank a Hero program redemption during any given calendar year. Motorcycles purchased and registered under a name other than the eligible program applicant do not qualify. All required sales documentation and identification must match. Applies to any new, untitled Triumph motorcycle. Motorcycles must be purchased through an authorized Triumph dealer. Customer must show proof of military service to dealer. U.S. customers must show a military .I.D or D.D. Form 214 (Report of Separation) and a valid driver's license. Canadian customers must show proof of service with a valid driver's license and military I.D. or recent discharge papers.